Transparency

Affiliate links can fund JointChoice.
They do not decide our recommendations.

If you buy through some retailer links, JointChoice may earn a commission. Our goal is to make that commercial relationship visible while keeping it separate from the editorial judgement used to explain and rank products.

No extra ranking points for commissionA retailer paying more commission should not receive a better recommendation score because of that payment.
Retailer data stays in its lanePrice, stock, delivery and affiliate URLs can update without overwriting JointChoice reasoning.
You can still use JointChoice without buyingGuides, comparisons and recommendation explanations are intended to be useful before any retailer click.
How it works

What happens when you follow an affiliate link

If you follow an eligible retailer link and later complete a qualifying purchase or action, JointChoice may receive a commission from the retailer or affiliate network. This should not normally increase the price you pay.

The retailer's own website remains the final source for the current selling price, stock, delivery terms, returns policy and purchase conditions. Those details can change after you leave JointChoice.

Separation by design

Commerce data and editorial judgement are handled differently.

Retailer / affiliate systems may update

  • Current price and previous price
  • Stock and availability
  • Delivery information
  • Approved retailer links
  • Last-checked information

They cannot silently change

  • JointChoice recommendation scores
  • Pros, cons and trade-offs
  • Who a product is best for
  • Product DNA and editorial judgement
  • The reasons shown to a customer
Evidence and reviews

We avoid presenting one type of evidence as another.

JointChoice recommendation and confidence scores are not customer-review scores. Where manufacturer information, retailer information, external evidence or customer reviews are used, the aim is to make their role clear rather than imply first-hand testing or independent evidence that JointChoice does not actually have.

JointChoice scoreOur recommendation-fit or editorial judgement based on the information available to the platform.
Customer reviewFeedback collected by a retailer or another review source. It should be labelled as customer feedback, not JointChoice testing.
EvidenceSupporting information such as manufacturer specifications, manuals or other trustworthy sources used to verify facts and claims.
Tracking and privacy

Affiliate programmes use different attribution rules.

Different networks and retailers use different attribution windows and tracking technologies. A commission is not guaranteed simply because somebody followed a link. Ordinary JointChoice retailer links can remain available when optional marketing consent is rejected; once you leave JointChoice, the retailer or affiliate network may present its own privacy and cookie choices.

The principle we want to protect

Affiliate revenue should help fund a useful comparison service — not quietly distort the answer. JointChoice is being built so commerce information can be maintained efficiently while recommendation judgement remains separately controlled and reviewable.

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